31 March 2010 10:23 GMT
People looking to reduce their printer ink expenditure ought acknowledge a recent policy change at the University of Wisconsin – Green Bay. Officials there have changed the college font from Arial to Century Gothic, claiming the font uses 30% less ink. According to the college Director of Computing Diane Blohowiak, printer ink costs $10k per barrel and accounts for 60% of printing costs. The change may therefore mean huge savings.
Century Gothic is more economical than Arial because the font is thinner. Each letter requires fewer resources to print. Moreover, Century Gothic preserves the aesthetic integrity of print – unlike “green” alternatives. For example, the “eco-font” creates savings by punching holes in each letter. Yet letters become less readable in the process. The “draft” printing mode also consumes fewer resources than normal. Yet the print quality is similarly reduced. Century Gothic may therefore be the best of all possible worlds.
The font shift is part of a Five Year Plan by the University of Wisconsin – Green Bay to become environmentally responsible. Related schemes at the college include discouraging students from excess printing. Speaking on Wisconsin Public Radio, Diane Blohowiak said: “It was appealing to people to save money on their supply and expense budget.”
Before changing to Century Gothic though, people ought also take into account findings by Consumer Reports. The publication recently stated that printed pages cost between 1.5 cents and 10 cents – depending on ink consumption. Century Gothic is more economical than Arial at first glance because it is thinner. However, Century Gothic also features bigger spaces between letters. The thinner font may therefore consume more paper than Arial in printing, though the cost per letter is smaller. Potential savings may therefore be offset.
Of course, only people kept awake at night by their printing costs would devote such deliberations to their choice of font. Either that, or people working in managed print services.
Sources
Matthew Wheeland, ‘Can Green IT Be As Simple As Changing Your Font,’ GreenBiz.com, 26 March 2010.
Tannith Cattermole, ‘Century Gothic Is The ‘Greenest’ Font,’ Gizmag.com, 29 March 2010.
Tom Barlow, ‘Should You Change Font To Go Green, Save Money,’ WalletPop.com, 29 March 2010.
Vincent Bevins, ‘University’s Font Choice Cuts Ink Use,’ Guardian.co.uk, 29 March 2010.


















