Friday, 23 July 2010

Xerox Sponsors Clean Water Awareness Group Blue Legacy For US Tour

By Peter Lavelle
Friday 23 July 2010 10:08 GMT
Image: AlexandraCousteau.org

Blue Legacy founder and president Alexandra Cousteau

Ink cartridge manufacturer Xerox has become the document partner for clean water awareness group Blue Legacy's US tour. Named Expedition Blue Planet, the tour commenced earlier this month and chronicles water issues across the country. It will cover 14,500 miles in 138 days.

Blue Legacy will use Xerox products and printing materials throughout the tour. These include:
  • The Xerox ColorQube 9200 printer. This machine produces a 10% smaller carbon footprint than comparable rival products over its lifetime.
  • Xerox solid ink technology. This ink requires no plastic cartridge case, and is hence highly eco-friendly.
The awareness group plans to produce brochures, flyers, permits and photo release forms using these products, housed on the Expedition tour bus. This demonstrates 'the flexibility of Xerox MFPs in challenging situations,' according to a Xerox spokeswoman.

Blue Legacy founder Alexandra Cousteau – Jacques Cousteau granddaughter – meanwhile praised Xerox's environmental commitment. She said in a press release: 'Xerox's solid ink is a step in the right direction for greener, more sustainable printing.'

Cousteau established Blue Legacy in 2008 to raise awareness of water environmental issues including scarcity and pollution. The Expedition continues until November, visiting locations across the US.

Sources

Christina Williams, 'Xerox Ink Gets Green Props From Blue Legacy,' SustainableBusinessOregon.com, 21 July 2010.
Lisa Weaver, 'Xerox Joins The Expedition Blue Planet Water Conservation Campaign,' MarketWatch.com, 21 July 2010.
Judy Jefferson, 'Xerox Teams With Blue Legacy On Water Awareness Project,' PrinterComparison.com, 22 July 2010.

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