Thursday, 8 July 2010

HP Hit Print Ad: Life, The Universe & Everything Inside 2 Minutes

By Peter Lavelle
08 July 2010 10:03 GMT
Image: TheJunketClub.Wordpress.com
Videos: YouTube.com


The product of graduate animators Matt Robinson and Tom Wrigglesworth, new short film HP Hit Print covers pretty much everything.

Tom Wrigglesworth: One half of the creative partnership behind HP Hit Print

Graduate animators Matt Robinson and Tom Wrigglesworth have created a sequel to last year's HP printer-centred short film Invent.

The original film (included below alongside the sequel) was created as part of a D&AD student competition, and showed several HP printers performing a synchronised dance.

The new film though, commissioned by Hewlett Packard this time, encapsulates life, the universe and everything inside 2 minutes. It's called Hit Print and, honestly, it's excellent. Check out both films below.

HP Invent



HP Hit Print



Sources

Brian Barrett, 'A Tale Told By A Printer,' Gizmodo.com.au, 07 July 2010.
Eliza Williams, 'HP Hit Print,' CreativeReview.co.uk, 06 July 2010.
Matthew, 'HP Hit Print Ad,' GadgetVenue.com, 05 July 2010.

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