Wednesday 30 June 10:04 GMT
Image: Facebook.com
Referee Mauricio Espinosa has received a ribbing from Specsavers, in a new poster mocking his oversight during last Sunday's England-Germany match.
On behalf of assistant referee Mauricio Espinosa: Ouch
High street glasses retailer Specsavers has launched a poster advertisement, poking fun at assistant referee Mauricio Espinosa's failure to grant England's equalising goal against Germany on Sunday. Featuring a pair of glasses and the headline 'Goal-Line Technology: From £25', the poster mocks Espinosa's failure to spot that Frank Lampard's 38th-minute strike clearly crossed the goal-line. The poster featured in national newspapers yesterday.
Specsavers' marketing director Richard Holmes oversaw the poster's creation, according to CampaignLive.co.uk. No official comment regarding the poster has emerged though, excepting a sentence on Specsavers' Facebook page calling the image 'cheeky and topical.'
Comment
Excellent posters compel the viewer's attention while attracting them to a product. Too often marketers achieve only one or the other: for example, creating an image that people remember while forgetting to sell the product. Specsavers though have managed the balance here, tying a nationally-felt injustice to their product in a humorous way. Hence this is really great marketing.
Of course, Espinosa could definitely benefit from a visit to Specsavers himself.
Sources
Joe Thomas, 'Specsavers Creates Print Campaign Around England's World Cup Exit,' CampaignLive.co.uk, 29 June 2010.
Rosie Baker, 'World Cup Referee Should Have Gone To Specsavers,' MarketingWeek.co.uk, 29 June 2010.
Image: Facebook.com
Referee Mauricio Espinosa has received a ribbing from Specsavers, in a new poster mocking his oversight during last Sunday's England-Germany match.
On behalf of assistant referee Mauricio Espinosa: OuchHigh street glasses retailer Specsavers has launched a poster advertisement, poking fun at assistant referee Mauricio Espinosa's failure to grant England's equalising goal against Germany on Sunday. Featuring a pair of glasses and the headline 'Goal-Line Technology: From £25', the poster mocks Espinosa's failure to spot that Frank Lampard's 38th-minute strike clearly crossed the goal-line. The poster featured in national newspapers yesterday.
Specsavers' marketing director Richard Holmes oversaw the poster's creation, according to CampaignLive.co.uk. No official comment regarding the poster has emerged though, excepting a sentence on Specsavers' Facebook page calling the image 'cheeky and topical.'
Comment
Excellent posters compel the viewer's attention while attracting them to a product. Too often marketers achieve only one or the other: for example, creating an image that people remember while forgetting to sell the product. Specsavers though have managed the balance here, tying a nationally-felt injustice to their product in a humorous way. Hence this is really great marketing.
Of course, Espinosa could definitely benefit from a visit to Specsavers himself.
Sources
Joe Thomas, 'Specsavers Creates Print Campaign Around England's World Cup Exit,' CampaignLive.co.uk, 29 June 2010.
Rosie Baker, 'World Cup Referee Should Have Gone To Specsavers,' MarketingWeek.co.uk, 29 June 2010.
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