Thursday, 25 February 2010

Brother International Seeks Media Agency For Product Launch

By Peter Lavelle
Thursday 25 February 12:13 GMT


Electronics brand Brother are seeking a media agency for a multi-medium campaign, preceding the launch of a new product in late 2010.

Brother – which manufacturers ink cartridges among other things – began searching for an advertising agency in October 2009. The details of the project brief and budget however, are not yet confirmed.

The new project will not affect Brother’s existing relationships with other media agencies across Europe, according to Advertising and Communications Manager Antony Peart.

Last year Brother allied with Sony Pictures to create a Ghostbusters-themed range of ink cartridges. Promotional packs gave consumers the chance to win a holiday to New York, after playing a Ghostbusters game online.

Sources

Anne Cassidy, ‘Brother Hunts Media Agency For 2010 Launch,’ CampaignLive.co.uk, 25 February 2010.

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