Though the overall market for ink supplies shrunk 13.1% in the first half of 2009, the market share for compatible ink vendors grew.
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The market research firm IDC has released a report finding that sales of OEM toner cartridges fell by 24.9% in the first half of 2009, compared with the same period last year. Similarly, sales of OEM inkjet cartridges fell by 19.2% in the same span. The loss in sales owes much to a slump in demand from the office sector: owing to difficult financial conditions they have become cautious in their spending. Yet businesses are not simply getting by with less toner: in the same period sales for compatible cartridges from third-party vendors rose by 5.1%. According to IDC, the compatible toner market share has grown 7.7% to 37.3% in 2009.
The IDC report refers to the EMEA (European, Middle Eastern and African) market, and is based on studies conducted in 17 countries. However, within this market, the extent of the switch to third-party vendors varied widely. Consumables Program Manager Joanna Pupkowska said: The demand is higher in Central and Eastern Europe, the Middle East, and Africa than in Western Europe. This is because of different price sensitivities and the structure of local offers, with, for example, Russia and Ukraine being heavily dominated by bulk products and refill kits." However, the IDC release neglects to outline the extent of the sales variation within these countries.
The switch to compatible ink vendors is expected to be a lasting trend in the market, because businesses will have signed long-term contrasts with their new suppliers. Senior Analyst Mario Lombardo said of Western European markets in particular that the new market conditions will lead to “increased competition” between OEM brands and third-party vendors. This is especially so because IDC estimates that the overall market for ink supplies dropped by 13.1% in the first half of 2009.
The market research firm IDC has released a report finding that sales of OEM toner cartridges fell by 24.9% in the first half of 2009, compared with the same period last year. Similarly, sales of OEM inkjet cartridges fell by 19.2% in the same span. The loss in sales owes much to a slump in demand from the office sector: owing to difficult financial conditions they have become cautious in their spending. Yet businesses are not simply getting by with less toner: in the same period sales for compatible cartridges from third-party vendors rose by 5.1%. According to IDC, the compatible toner market share has grown 7.7% to 37.3% in 2009.
The IDC report refers to the EMEA (European, Middle Eastern and African) market, and is based on studies conducted in 17 countries. However, within this market, the extent of the switch to third-party vendors varied widely. Consumables Program Manager Joanna Pupkowska said: The demand is higher in Central and Eastern Europe, the Middle East, and Africa than in Western Europe. This is because of different price sensitivities and the structure of local offers, with, for example, Russia and Ukraine being heavily dominated by bulk products and refill kits." However, the IDC release neglects to outline the extent of the sales variation within these countries.
The switch to compatible ink vendors is expected to be a lasting trend in the market, because businesses will have signed long-term contrasts with their new suppliers. Senior Analyst Mario Lombardo said of Western European markets in particular that the new market conditions will lead to “increased competition” between OEM brands and third-party vendors. This is especially so because IDC estimates that the overall market for ink supplies dropped by 13.1% in the first half of 2009.
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