For brands like Hewlett Packard, deciding how to advertise their latest printers raises a problem. After all, printers aren’t sexy like phones, so HP can’t have adverts showing off the sleek dimensions of their new range of multi-function copiers. Nor are printers lifestyle products, so it wouldn’t do much good to feature Kate Moss writhing against the new inkjet model. Instead, it’s pretty widely acknowledged that printers are boring. They are a boring part of office life, which by and large is also acknowledged to be boring. So how does Hewlett Packard compensate for this?
With one word: humour. The world of the printer advert is one in which the frustrations of a malfunctioning machine are turned on their head. “Run out of toner at the wrong moment?” these ads commonly ask the viewer. Cue the fifteen second shot of an office employee screaming himself unconscious at the printer which has betrayed him. “We know how you feel. But with new ABCDE-54321 Multi-Function Lazer Inkjet Super Turbo Deluxe, that’ll never happen!” the narrator assures us. Cue the same office worker, weeping with joy as his documents are printed flawlessly on his new device, while the old one sits battered in the corner.
So it goes. But around this mould the printer industry has produced some pretty creative adverts that can still surprise the viewer. Featured in our favourites we’ve got quantum physics-spouting supermodels, sarcastic clowns and, yes, old fashioned sex appeal. We’ve listed these ads below so have a flick through and enjoy. But be careful - one too many and the urge to buy a new Canon may be overpowering.
For the full list Click Here.
With one word: humour. The world of the printer advert is one in which the frustrations of a malfunctioning machine are turned on their head. “Run out of toner at the wrong moment?” these ads commonly ask the viewer. Cue the fifteen second shot of an office employee screaming himself unconscious at the printer which has betrayed him. “We know how you feel. But with new ABCDE-54321 Multi-Function Lazer Inkjet Super Turbo Deluxe, that’ll never happen!” the narrator assures us. Cue the same office worker, weeping with joy as his documents are printed flawlessly on his new device, while the old one sits battered in the corner.
So it goes. But around this mould the printer industry has produced some pretty creative adverts that can still surprise the viewer. Featured in our favourites we’ve got quantum physics-spouting supermodels, sarcastic clowns and, yes, old fashioned sex appeal. We’ve listed these ads below so have a flick through and enjoy. But be careful - one too many and the urge to buy a new Canon may be overpowering.
For the full list Click Here.
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